Some studios scale wide. We go deep.
AshbyMade is a boutique brand studio founded by Liz Benedetto, working with a small number of founders and businesses at a time.
After two decades in brand strategy, identity, and marketing — and two years spent intentionally away from client work — Liz returned with a clear sense of what she wanted to build: a studio that goes deep rather than wide. AshbyMade works with clients who are ready for the full picture — strategy, identity, digital presence, and marketing — all integrated, all aligned, all working together.
The studio operates on one principle: fewer clients, better work. Every engagement is led personally by Liz, alongside her daughter Lauren, who brings a sharp business mind and fresh perspective to every project.
If you're building something that matters and need a partner who'll stay until it's right — this is the place.
AshbyMade was built on a single conviction: that brand work done well requires the kind of attention most studios can't offer when they're managing twenty clients at once.
We built the studio around the opposite model — fewer engagements, longer relationships, work that we're proud to put our name on. The clients we work with aren't buying deliverables. They're buying a partner who understands their business well enough to make decisions they'd make themselves.
Our project portfolio lives at lizbenedetto.com — twenty years of brand, identity, and digital work across industries.
Liz Benedetto
As Founder and Designer of AshbyMade, Liz brings over 20 years of experience in design, branding, and marketing to every client partnership. With a strong background in marketing and a deep understanding of brand development, she has helped businesses across industries clarify their vision, elevate their presence, and grow with confidence.
Through AshbyMade, Liz is intentionally focused on working with fewer clients so she can offer deeper, more meaningful support. Her approach is holistic — integrating strategy, branding, marketing, and SEO into one cohesive ecosystem where each element strengthens the other. By overseeing the full brand and marketing landscape, she ensures every touchpoint is refined, aligned, and working toward her clients’ larger goals.
This integrated model allows business owners to focus on what they do best — running their companies — knowing their brand and marketing are thoughtfully managed, strategically guided, and built for long-term growth.
When she’s not working, you’ll often find Liz outdoors with Ernie, her yellow lab, or in the garden covered in dirt. Competitive by nature, she’s always up for a good match of tennis or pickleball.
Lauren Benedetto
Lauren joined AshbyMade bringing something genuinely rare: a business student's analytical mind combined with a designer's eye for what actually works. Currently studying at the University of Utah in Salt Lake City, she thinks in strategy and executes with care — asking the questions that sharpen a project, and bringing energy that keeps the studio moving.
She grew up watching this work get made. Now she's part of making it. When she’s not working, you’ll usually find Lauren outside—hiking or skiing in the Wasatch Mountains. If there’s fresh air involved, she’s in.